Privacy Policy

Last Updated: December 18, 2025

1. Introduction

Strategic Instinct ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website strategicinstinct.ca and use our services, including our Strategic Instinct consulting services, course offerings, and related services.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

When you use our services, we may collect the following information:

  • Account Information: Name, email address, and other information you provide when creating an account or signing in through Google OAuth
  • Consulting Information: Business information, questionnaire responses, company details, and other data you provide when using our Strategic Instinct consulting services
  • Course Information: Information related to your enrollment and participation in our Strategic Instinct course
  • Communication Data: Information you provide when contacting us or communicating through our services

2.2 Automatically Collected Information

We may automatically collect certain information when you visit our website:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on pages
  • Referring website addresses

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our consulting services and Strategic Instinct framework analysis
  • To create and deliver personalized 90-day strategic plans using AI-powered analysis combined with the Strategic Instinct framework
  • To process course enrollments and deliver course content
  • To authenticate your identity when you sign in through Google OAuth
  • To communicate with you about our services, updates, and support
  • To analyze usage patterns and improve our website and services
  • To comply with legal obligations and protect our rights

4. Data Storage and Security

Your information is stored securely in our private database and is encrypted. We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

All data is stored in encrypted databases with access controls. We use industry-standard encryption protocols to protect data in transit and at rest.

5. Data Sharing and Third Parties

We do not share your personal information with third parties. Your information is kept confidential and is used solely for the purposes described in this Privacy Policy.

The only exceptions are:

  • Service Providers: We may use trusted third-party service providers (such as hosting providers and authentication services like Google OAuth) who are contractually obligated to protect your information and use it only for the services they provide to us
  • Legal Requirements: We may disclose information if required by law, court order, or government regulation
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections

6. Google OAuth

When you sign in using Google OAuth, Google may collect certain information as described in their Privacy Policy. We only receive the information you authorize Google to share with us, which typically includes your name and email address. We use this information solely for authentication and account management purposes.

For more information about how Google handles your data, please review Google's Privacy Policy.

7. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you
  • Correction: You can request correction of inaccurate or incomplete information
  • Deletion: You can request deletion of your personal information, subject to legal and contractual obligations
  • Data Portability: You can request a copy of your data in a portable format
  • Opt-Out: You can opt out of certain communications by following the unsubscribe instructions in our emails

To exercise these rights, please contact us at hello@strategicinstinct.ca.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal or legitimate business purposes.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Strategic Instinct
Email: hello@strategicinstinct.ca
Website: strategicinstinct.ca