Terms of Use

Last Updated: December 18, 2025

1. Acceptance of Terms

By accessing and using strategicinstinct.ca (the "Website") and our services, including our Strategic Instinct consulting services, course offerings, and related services (collectively, the "Services"), you accept and agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, you may not use our Services.

These Terms constitute a legally binding agreement between you and Strategic Instinct ("we," "our," or "us").

2. Description of Services

Strategic Instinct provides:

  • Strategic Consulting Services: Personalized business consulting using the Strategic Instinct framework combined with AI-powered analysis to create customized 90-day strategic plans
  • Course Offerings: Educational courses related to the Strategic Instinct framework and strategic thinking
  • Digital Content: Access to articles, blog posts, and other content related to strategic thinking and business development

3. User Accounts and Authentication

To access certain Services, you may be required to create an account. You can create an account by:

  • Signing in through Google OAuth
  • Creating an account with your email address and password

You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • All activities that occur under your account
  • Providing accurate and complete information when creating your account
  • Notifying us immediately of any unauthorized use of your account

4. Use of Services

4.1 Permitted Use

You may use our Services for lawful business and personal purposes in accordance with these Terms.

4.2 Prohibited Use

You agree not to:

  • Use the Services for any illegal or unauthorized purpose
  • Violate any applicable laws or regulations
  • Infringe upon the rights of others
  • Attempt to gain unauthorized access to our systems or networks
  • Interfere with or disrupt the Services or servers
  • Use automated systems to access the Services without permission
  • Reproduce, duplicate, copy, or resell any portion of our Services without authorization
  • Share your account credentials with others

5. Consulting Services

When you use our Strategic Instinct consulting services:

  • You agree to provide accurate and complete information in questionnaires and consultations
  • You understand that our 90-day strategic plans are generated using AI-powered analysis combined with the Strategic Instinct framework
  • You acknowledge that strategic plans are recommendations and should be reviewed and adapted to your specific circumstances
  • You retain ownership of any business information you provide, but grant us a license to use such information to provide our Services
  • All information you provide is stored securely in our encrypted database and is not shared with third parties, as described in our Privacy Policy

6. Intellectual Property

All content, materials, and intellectual property on the Website and Services, including but not limited to text, graphics, logos, images, software, and the Strategic Instinct framework, are owned by Strategic Instinct or its licensors and are protected by copyright, trademark, and other intellectual property laws.

You are granted a limited, non-exclusive, non-transferable license to access and use the Services for your personal or business use. You may not:

  • Reproduce, distribute, or create derivative works from our content without permission
  • Use our trademarks or logos without written consent
  • Remove any copyright or proprietary notices from our materials

7. Payment and Refunds

If you purchase any paid Services:

  • You agree to pay all fees as described at the time of purchase
  • All fees are non-refundable unless otherwise stated or required by law
  • We reserve the right to change our pricing with notice
  • You are responsible for any taxes applicable to your purchase

8. Disclaimers and Limitations of Liability

8.1 No Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

8.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, STRATEGIC INSTINCT SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES RESULTING FROM YOUR USE OF THE SERVICES.

Our total liability for any claims arising from or related to the Services shall not exceed the amount you paid us in the twelve (12) months preceding the claim.

8.3 Consulting Services Disclaimer

Our consulting services and strategic plans are provided for informational and advisory purposes only. They do not constitute legal, financial, or professional advice. You should consult with qualified professionals before making significant business decisions based on our recommendations.

9. Indemnification

You agree to indemnify, defend, and hold harmless Strategic Instinct, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, arising out of or in any way connected with your use of the Services, violation of these Terms, or infringement of any rights of another.

10. Termination

We reserve the right to suspend or terminate your access to the Services at any time, with or without cause or notice, for any reason, including if you breach these Terms. Upon termination, your right to use the Services will immediately cease.

You may terminate your account at any time by contacting us at hello@strategicinstinct.ca.

11. Privacy

Your use of the Services is also governed by our Privacy Policy, which explains how we collect, use, and protect your information. Please review our Privacy Policy, which is incorporated into these Terms by reference.

12. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on this page and updating the "Last Updated" date. Your continued use of the Services after such changes constitutes acceptance of the modified Terms.

13. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which Strategic Instinct operates, without regard to its conflict of law provisions.

Any disputes arising from or related to these Terms or the Services shall be resolved through good faith negotiation. If such negotiation is unsuccessful, disputes shall be resolved through binding arbitration or in a court of competent jurisdiction, as applicable.

14. Contact Information

If you have any questions about these Terms, please contact us:

Strategic Instinct
Email: hello@strategicinstinct.ca
Website: strategicinstinct.ca